COVID-19 took a toll on the fast-casual franchise industry — some business owners may never reopen their doors. At Aloha Poke, we’re sad to see this, because regardless of competition, we want our industry to succeed for years to come. That being said, at Aloha, we haven’t had to scramble for new ideas to stay afloat. Our business owners have been able to weather the storm, thanks to our recession-resistant business model that doesn’t depend on one kind of customer in order for it to work. Let’s take a look at a few reasons why you should invest in Aloha Poke and how our fine-tuned business model has helped us adapt.
#1. Versatile Footprint
One of the restrictions that undoubtedly hurt the fast-casual franchise industry was the number of people allowed in one closed area at a time. Some of the most popular quick-service brands owe much of their revenue to customers who order and enjoy their food on-site, and in a large dining area. At Aloha, we believe that keeping everything simple helps us adapt to whatever life may throw our way.
One aspect of our recession-resistant business model where that’s certainly the case is our restaurant layout. Some locations may vary in size, but our facilities are typically only 250 to 1,500 square feet. We’re able to keep our layout lean — our customers usually are in and out with their meals in hand. Some of our locations do include dining areas, but by no means do our operators depend on this aspect of their sales to stay afloat. We can take our customers’ orders and get them their food quickly, so they don’t have to worry about sticking around for too long.
#2. Digital and Takeout Capabilities
Food delivery applications have risen in popularity, and they’ve played an even larger role during the pandemic. People can get the food they love delivered straight to their door with no contact needed. At Aloha, we’ve always been able to fulfill digital and takeout orders seamlessly — our food is meant to be enjoyed on the go! Rather than being pre-mixed for the customer, each bowl is beautifully designed so customers can choose how they want to eat it. Our bowls are made with fresh ingredients that are delivered straight to our locations every single day. Even if someone wants to come in and order, they’ll notice there are very few touchpoints needed to complete their transaction, and we keep interaction between customer and employees friendly but minimal.
#3. Healthier Food Focus
Another major advantage that Aloha Poke had going into the pandemic was our health-focused offerings. Even before the crisis, healthy food options started to rise in popularity, with over 88% of people saying they’re willing to pay more for them. Our mission is to help people rethink “fast- food” while providing a healthier alternative to the usual sandwich, burger, burrito or pizza options. COVID-19 has taught a lot of us that maintaining a healthy immune system means treating your body right. Aloha Poke offers our customers vegan, paleo, and keto-friendly options featuring high-quality ingredients.
Our wild sashimi-grade tuna is caught by hand in the Pacific Ocean and our Atlantic salmon is raised without antibiotics sourced from the frigid waters of Patagonia. We only serve up the highest grade of fish made available to us; our tuna has been rated “Best Choice” by Monterey Bay Aquarium Seafood Watch, and the facilities our salmon is raised in holds a 2019 Best Aquaculture Practice (BAP) Certification. Our menu also offers free-range and vegan-fed antibiotic-free chicken and sustainably-farmed shrimp, which helps us cater to a larger demographic. Not to mention, all of our veggies (cucumbers, jalapeno peppers, Maui onions, scallions) are fresh and cut by hand daily. Our customers keep coming back because they know they’re making a smarter choice by paying for quality.
Do you want to learn more about Aloha Poke’s recession-resistant business model? Are you interested in investing in a fast-casual franchise? Feel free to give us a call with any questions you may have!